Effective Date: 1st April 2025

At The Fitness Directory LTD (“we,” “our,” or “us”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and share information when you visit our website www.thefitnessdirectory.uk (the “Site”), and the choices you have regarding your information.

By using our Site, you agree to the collection and use of your information in accordance with this policy.

1. Information We Collect

We may collect the following types of information:

Personal Information
When you use our Site, we may collect personal information that you provide to us, including but not limited to:

• Name
  
  

• Email address
  
  
• Phone number
  
  
• Billing and shipping address
  
  
• Payment information (when making a purchase)
  
  

• Other information that you provide voluntarily through forms or email communications
  
  

Usage Data
We may automatically collect certain information about how you interact with our Site, including:

• IP address
  
  

• Browser type and version
  
  
• Device information
  
  
• Pages visited on our Site
  
  
• Referring/exit pages
  
  
• Time spent on pages
  
  

• Clickstream data This information is collected using cookies and similar technologies.
  
  

Cookies and Tracking Technologies
We use cookies and similar tracking technologies to monitor activity on our Site. Cookies are small data files stored on your device to improve your experience, help us analyse usage, and personalise content. You can set your browser to refuse cookies or alert you when cookies are being sent. However, some features of the Site may not function properly without cookies.

2. How We Use Your Information

We use the information we collect in the following ways:

• To provide, operate, and maintain our Site
  
  

• To personalise and improve your experience on our Site
  
  
• To process transactions and send you related information (e.g., confirmations, receipts)
  
  
• To communicate with you regarding customer service, support requests, or inquiries
  
  
• To send promotional materials, newsletters, or marketing communications (only if you have opted-in to receive them)
  
  
• To analyze trends and usage patterns to improve our Site and services
  
  

• To comply with legal obligations or resolve disputes
  
  

3. Sharing Your Information

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

• Service Providers: We may share your information with trusted third-party service providers who assist us in operating our business, such as payment processors, email providers, or hosting services. These service providers are obligated to protect your information and use it only for the services they provide to us.
  
  

• Legal Requirements: We may disclose your information to comply with applicable laws, regulations, legal processes, or government requests.
  
  

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.
  
  

4. Data Security

We take reasonable precautions to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

5. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: You can request access to the personal information we hold about you.
  
  

• Correction: You can update or correct any inaccurate personal information.
  
  
• Deletion: You can request that we delete your personal information, subject to certain exceptions.
  
  
• Opt-out of Marketing: If you no longer wish to receive marketing communications from us, you can opt out by following the unsubscribe link in our emails or by contacting us directly.
  
  

• Data Portability: You may request a copy of your personal data in a commonly used, machine-readable format.
  
  

If you wish to exercise any of these rights, please contact us using the information below.

6. Third-Party Links

Our Site may contain links to other websites. We are not responsible for the privacy practices or the content of such external sites. We encourage you to read the privacy policies of those sites before providing any personal information.

7. Children’s Privacy

Our Site is not intended for use by children under the age of 13. We do not knowingly collect or solicit personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete such information.

8. International Transfers

If you are located outside of the United Kingdom, please be aware that we may transfer your information to countries where privacy laws may not be as protective as those in your jurisdiction. By using our Site, you consent to the transfer of your information to these countries.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we update the Privacy Policy, we will post the revised version on this page and update the “Effective Date” at the top. We encourage you to review this page periodically for the latest information.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

director@thefitnessdirectory.uk