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Insights for gyms, studios, and fitness professionals. Practical tips on shift cover, hiring, qualifications, and industry updates.

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The Rise of Flexible Fitness Careers

The Rise of…

The fitness industry is undergoing one of the biggest workforce shifts in its history. The traditional model — a fixed schedule, single gym employment, and limited earning flexibility — is steadily being replaced by something far more dynamic: flexible fitness careers. Today’s fitness professionals want more control over how they work, when they work, and […]

AI Is Here But Health & Fitness Have Never Been More Human

AI Is Here…

Artificial intelligence is transforming almost every industry at lightning speed. From customer service bots to automated marketing, content creation to predictive analytics — AI is changing how we live and work. Yet amid all this technological advancement, one industry continues to grow faster than ever: health and fitness. Not despite AI.But because of it. The […]

How Participation in Sport Has Increased Since COVID

How Participation in…

The COVID pandemic changed the way people live, work and think about their health. While lockdowns initially forced gyms, studios and sports facilities to close, the long term impact has been unexpected and powerful. Rather than pushing people away from movement, COVID acted as a reset moment that reminded millions how important physical activity truly […]

Why Fitness Has Never Been More Important for Mental Health

Why Fitness Has…

Mental health has been under more pressure than ever. Across the UK, people are dealing with rising stress levels, financial uncertainty, social isolation, burnout and constant digital overload. Anxiety and low mood are no longer niche issues. They have become part of everyday life for millions. In the middle of all this, one thing continues […]

Why Trends Like Hyrox and Padel Are Taking the Fitness World by Storm

Why Trends Like…

The fitness landscape is changing, and it’s changing fast. Traditional gym workouts are no longer the only pathway to results, community, or fun. Across the UK and beyond, athletes, beginners, and everyday fitness lovers are embracing new ways to train, compete, and connect, especially with high-intensity performance formats like Hyrox and social-sport hybrids like padel. […]

Fitness Recruitment Needs a Solution Now More Than Ever!

Fitness Recruitment Needs…

The fitness industry has never been more competitive — or more pressured — than it is right now. Gym profit margins are tighter than ever, while member expectations are higher than they’ve ever been. Operators are being squeezed from both sides, and one of the biggest pressure points sitting quietly in the middle of it […]